Head of Demand Generation

📋 Description

• Own the demand generation function's pipeline and revenue number, budget, and existing team from
• Diagnose the current channel mix and team within the first 60-90 days, and make the call on what to
• Shift the function's measurement and programs from a legacy MQL/form-fill model toward signal- and
• Launch at least one channel beyond what's already working - GEO/AEO, dark social, community-led
• Embed AI and agentic tooling into core workflows: content production, lead scoring and routing
• Partner with Sales leadership on funnel definitions, SLAs, and conversion quality, and report

🎯 Requirements

• Modernized or turned around an existing demand generation function - not only built one from
• Personally used AI or agentic tools to rebuild a marketing workflow, with a specific before/after
• Launched a channel outside the standard paid/SEO/social mix in the last two years, win or lose.
• Carried a pipeline or revenue target and made real budget reallocation calls based on evidence, not
• Led a team of specialists or directors, including through a leadership transition.