Head of Demand Generation

📋 Description

• Drive MQL-to-SQL conversion through full-funnel campaign architecture from top-of-funnel awareness
• Partner with Marketing Ops and RevOps to ensure clean attribution, lead routing, and funnel
• Manage paid media budgets with a rigorous test-and-optimize cadence; own program ROI and CAC
• Develop programs in partnership with ABX Campaign Architecture to drive account engagement and
• Lead content distribution strategy across owned, earned, and paid channels ensuring thought
• Collaborate with Product Marketing and Content teams to develop demand-generating content

🎯 Requirements

• 10+ years of B2B SaaS demand generation, growth marketing, or revenue marketing experience, with at
• Bachelor's degree in business, marketing, or a related field
• Proven track record of building and scaling integrated demand programs that deliver measurable
• Experience managing or closely partnering with SDR or BDR teams, with a working understanding of
• Background in content-led and thought leadership demand programs, not just paid media
• Hands-on experience with HubSpot and Salesforce, including attribution, lead routing, and funnel

🎁 Benefits

• Three weeks of vacation (starting year one)
• Wellness days and holidays to recharge
• Parental leave and generous benefits package
• Monthly tech stipend
• Recognition and career development opportunities