Head of Demand Generation, US

📋 Description

• Own the demand generation strategy and pipeline number: set targets for MQLs/SQLs/pipeline by
• Build and lead an integrated, multi-channel demand plan spanning ABM, paid and organic digital
• Identify the campaigns you need to be successful, working with the Content and Product Marketing
• Manage, coach, and develop a team of marketing specialists — setting clear goals, giving regular
• Be hands-on — you’ll own some elements of the demand gen program as you prove their value and grow
• Partner with Sales on lead handoff, scoring, SLAs, and follow-up — demand gen doesn't stop at the

🎯 Requirements

• 7+ years in B2B demand generation, with proven experience of delivering on pipeline and revenue
• 3+ years managing people, with a track record of developing specialists into strong independent
• Experience in marketing to the financial services industry, preferably in financial crime and
• Hands-on fluency across channels, especially ABM, paid and organic digital, field/virtual events
• A passion for identifying and executing on campaign ideas, both local and global, that successfully
• Experience in actively fostering productive relationships with your Marketing colleagues to achieve