Head of Digital Marketing

📋 Description

• Build and execute a clear, measurable digital demand generation strategy aligned with company
• Build and execute a compelling AEO and SEO strategy to amplify our point of view in the market and
• Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and
• Build and execute top-of-funnel account engagement programs (content, paid, nurture) that surface
• Partner with the ABM lead to define account scoring and handoff criteria, ensuring a consistent
• Partner closely with Sales, Product, and Customer Success to ensure marketing drives pipeline

🎯 Requirements

• Bachelor’s Degree in Business Administration, Marketing, or similar field of study, or commensurate
• 10+ years of experience in Digital Marketing, including at least 4+ years of leadership experience
• Deep expertise with modern marketing technology platforms, including Clay, Demandbase, Marketo, and
• Proven success driving digital marketing programs, ideally with enterprise GTM models
• A 'player-coach' who enjoys being in the trenches and can develop strategy and execute without
• Resourceful operator who has run high-performing digital demand generation programs in a company