Head of Global Campaigns

📋 Description

• Define and own Asana's global demand generation strategy for corporate and enterprise segments
• Architect integrated multi-channel programs that move buyers from problem identification to
• Build and operate always-on demand programs alongside campaign-specific bursts for product
• Partner with content and PMM to ensure campaigns are anchored in differentiated messaging across
• Lead the ABM strategy targeting Asana's highest-priority accounts, deploying intent-driven ABM
• Define attribution models and reporting frameworks that provide clear visibility into marketing's

🎯 Requirements

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and
• Extensive experience in B2B demand generation, with a proven track record in enterprise SaaS owning
• Proven capability in building or materially scaling a demand generation function during a
• Deep hands-on expertise with ABM platforms (such as 6sense or Demandbase) and executing programs
• High technical and analytical proficiency with GTM tools such as Marketo, Salesforce, and
• Data-driven decision-maker fluent in MQL-to-SQO conversion, pipeline velocity, and multi-touch

🎁 Benefits

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences