Head of Growth

📋 Description

• Own the Canadian market and brand Growth strategy and integrated annual and quarterly plan.
• Recommend how the approved investment envelope should be deployed across media and player
• Stay personally close to flexible, data-driven media investment and optimization.
• Align Brand, Media, CRM and Affiliates around shared Canadian priorities and KPIs.
• Partner with the Canada GM, Product, Commercial and central teams on a locally relevant
• Balance short-term acquisition with brand development, retention, cross-sell and long-term player

🎯 Requirements

• You are a director or senior-director-level performance marketer with deep, hands-on experience
• You understand acquisition, player value, payback, retention, cross-sell and marketing economics.
• You have direct experience with attribution, marketing mix modelling and platform measurement.
• You can expand a performance-led engine into differentiated brand building over time.
• You bring strong commercial judgement and can allocate investment using player value
• You have built teams and can align senior stakeholders and specialists without relying on hierarchy.

🎁 Benefits

• 24 days off, with Canadian national holidays counted separately.
• 3% RRSP match from day one.
• Full Manulife health benefits including dental, vision, life insurance, income protection, and an
• Benefits will keep getting better as we scale in Canada.