Head of Growth Marketing

📋 Description

• Own full-funnel growth for the Upbound commercial platform, with Crossplane and Modelplane driving
• Own the campaign roadmap and program budget, with regular business reviews alongside marketing and
• Own paid media, including channel mix, targeting, and efficiency bar against company and sales
• Own lifecycle marketing and marketing operations, including the marketing automation platform
• Own conversion, organic search, and AI answer visibility across upbound.io and modelplane.ai.
• Own the self-serve motion, from signup through activation to paid conversion, in partnership with

🎯 Requirements

• 10+ years in B2B marketing, including at least 3 leading growth, demand generation, or acquisition.
• Owned a meaningful program budget and can walk through how allocated, what returned, and what cut.
• Hands-on: get into ad platforms, automation platform, dashboards, and data.
• Have changed how a marketing team works by introducing AI tools, and can describe what worked and
• Fluent in analytics: size opportunities, design tests, defend numbers in front of sales team.
• Marketed to technical buyers, ideally platform engineers or infrastructure teams.