Head of Growth Marketing

📋 Description

• Own Rho's growth target for new funded customers and gross profit, and break it into channel goals
• Build and run the experimentation program: a one-page brief for every idea (audience, channel, copy
• Turn ideas from across the company, from the CEO to the sales floor, into experiments that
• Design holdouts and incrementality tests that show which channels create new customers, and move
• Own paid strategy across Google Ads, LinkedIn, Meta, and connected TV, including agency partners
• Lift conversion from first click to funded account through landing page and onboarding tests with

🎯 Requirements

• 5-7+ years in growth or performance marketing, including at least two years leading growth at a
• Revenue-oriented first: funded customers and gross profit are what get you out of bed.
• Has run a high-volume experimentation program and kept it both fast and rigorous.
• Hands-on experience designing incrementality tests and holdouts, and the ability to explain to a
• Hands on across paid search, paid social, lifecycle email, and outbound; you build a campaign
• Comfortable in SQL and modern data and marketing tools.