Head of Growth Marketing

📋 Description

• Set growth marketing strategy and execute campaigns to turn demand into pipeline.
• Drive awareness and high-quality pipeline in partnership with Sales.
• Develop ABM and market-based programs for Parks & Rec and private recreation segments.
• Turn product, AI capabilities, and partner stories into buyer-ready campaigns.
• Operate HubSpot and B2B stack; use AI workflows for research and personalization.
• Build and lead a lean marketing function; own the budget and partner relationships.

🎯 Requirements

• 10+ years in B2B SaaS marketing with leadership in high-growth firms and measurable pipeline impact.
• Balanced strategic thinking with hands-on execution in lean, fast-moving orgs.
• Deep experience building demand gen, pipeline motions, and campaigns yielding qualified opportunities.
• Experience with ABM/target-account activation or high-consideration sales motions.
• HubSpot or similar marketing automation/CRM; HubSpot cert a plus; interest in AI GTM tools.
• Strong measurement, attribution, forecasting, budgeting, and ROI analysis.

🎁 Benefits

• Flexible PTO, top-tier health/dental/vision, and a 401(k) plan.
• In-office SF FiDi location; hybrid work with some days on-site.