Added
2 days ago
Type
Full time
Salary
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growth marketing demand generation marketing automation funnel optimization conversion rate optimization (cro)
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πŸ“‹ Description

  • Build and execute a systematic framework to identify, test, and unblock high-leverage friction
  • Bridge Product-Led Growth (PLG), Marketing-Led Growth (MLG), and Sales-led Growth (SLG) by
  • Run continuous A/B testing across pricing pages, trial onboarding sequences, self-serve flows, and
  • Partner closely with Sales and Product teams to stand up inside-sales/SDR playbooks for assisted
  • Lead, mentor, and grow team of marketers, providing strategic direction, execution frameworks, and
  • Move the team from tactics toward structured, data-informed, cohort-targeted campaigns

🎯 Requirements

  • 10+ years of progressive leadership in Growth Marketing, Demand Generation, or Product Growth
  • Proven track record in funnel building, taking a business from legacy/baseline marketing motions to
  • Strong empathetic leadership with a proven ability to guide, coach, and level-up execution-focused
  • Experience balancing Product-Led Growth mechanics (free trials, self-serve, in-product nudges) with
  • Deep knowledge of CRM/Automation tools (HubSpot, Salesforce), product analytics tools (Pendo
  • Comfortable using hypothesis-driven frameworks to test rapidly, fail fast, and scale win-state

🎁 Benefits

  • Two designated, company-wide paid wellness days off each year
  • Paid day off on your birthday or another day within your birthday month
  • 40 hours of paid Volunteer Time Off (VTO) annually
  • Free, confidential, 24/7/365 counseling and resources through Employee Assistance Program (EAP)
  • Business travel protection with Zurich Travel Assist
  • Referral bonus program with generous monetary bonuses
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