Head of Growth Marketing

📋 Description

• Own paid user acquisition across Meta, Google, TikTok, Snapchat, and relevant advertising networks
• Develop and execute comprehensive CRM and lifecycle marketing strategies covering customer
• Manage lifecycle communications across push notifications, email, SMS, and WhatsApp to improve
• Lead app store optimization initiatives and improve conversion rates from storefront visits to
• Allocate and continuously optimize marketing budgets across channels, markets, and game titles
• Collaborate with the Data Team to establish a reliable view of acquisition and lifecycle

🎯 Requirements

• At least 6 years of experience in growth marketing or performance marketing within gaming
• Demonstrated success managing paid user acquisition at scale and building CRM or lifecycle
• Ability to translate quarterly growth strategies into practical execution, moving comfortably
• Strong analytical skills and experience using mobile measurement partners (MMPs), such as AppsFlyer
• Proven ability to design, evaluate, and interpret experiments, understand attribution and
• Strong creative judgment and an understanding of performance marketing creative, including the

🎁 Benefits

• Company equity, providing an opportunity to share in the value created through your contributions.
• Remote working arrangement with a remote work allowance of $600 per year to enhance your
• Equipment provided to support effective and productive work.
• Learning and development opportunities, including courses, conferences, and professional training.
• Paid birthday leave to celebrate your special day.
• Opportunity to work with a diverse, international team in a dynamic, fast-growing digital business.