Head of Growth Marketing, PLG

📋 Description

• Own the full self-serve / PLG growth motion — from acquisition strategy to channel execution to
• Manage all paid acquisition channels: search, display, social, sponsorships, and emerging channels
• Build and optimize direct-to-developer and direct-to-consumer acquisition programs that drive
• Lead and develop a team of media planners and creatives, setting a high bar for quality and
• Define the metrics that matter — CAC, LTV, ROAS, activation rates — and use them to make better
• Partner with Product and Engineering on growth experiments, onboarding improvements, and conversion

🎯 Requirements

• 8+ years in growth marketing or paid acquisition leadership, including ownership of a company-level
• Deep experience running direct-to-consumer and/or direct-to-developer acquisition programs at scale.
• Proven track record managing all paid channels — search, display, social, sponsorships — with
• Experience leading a team of media planners and creatives.
• Strong analytical mindset — you optimize with data, not instinct, and you can prove it.
• Ability to balance volume and efficiency simultaneously — you know when to scale and when to cut.