Head of GTM, Antidepressants Support App

📋 Description

• Lead the 0→1 go-to-market strategy, beginning with structured user discovery and experimentation to
• Conduct user interviews, cohort analysis, retention analysis, and other research to understand who
• Develop and validate positioning and messaging through live market experiments, translating
• Build and test acquisition channels across organic, paid, content, referral, and other relevant
• Own App Store Optimization end-to-end and develop organic growth through ASO, content, and referral
• Establish and manage paid user acquisition across channels such as Meta, Google UAC, TikTok, and

🎯 Requirements

• 6+ years of experience in growth or go-to-market roles for consumer mobile applications, including
• Proven ability to discover and validate acquisition channels, conduct positioning experiments, and
• Hands-on experience with App Store Optimization and paid user acquisition, ideally across multiple
• Strong data fluency, including cohort analysis, retention analysis, CAC-to-LTV modeling
• Practical knowledge of the mobile growth ecosystem, including AppsFlyer or Adjust, Meta, Google
• Experience launching consumer mobile products in the United States and/or Western Europe, with a

🎁 Benefits

• Opportunity to lead the 0→1 go-to-market strategy for an early-stage mental health technology
• Significant ownership and autonomy across product-market fit, growth strategy, acquisition
• Opportunity to build and lead a lean growth team as the product scales.
• Exposure to an international, mission-driven environment focused on expanding access to
• Fully remote working model.
• Opportunity to shape growth practices in a regulated and privacy-sensitive consumer category.