Head of GTM, Antidepressants Support App

📋 Description

• Lead 0→1 GTM strategy with discovery and PMF work
• Conduct interviews and analyses to inform engagement and value
• Build acquisition channels across organic/paid content/referrals
• End-to-end ASO and organic growth via content/referrals
• Establish paid UA with CAC/LTV/ROAS targets
• Privacy-compliant measurement using AppsFlyer/Adjust, SKAdNetwork

🎯 Requirements

• 6+ years in growth or GTM for consumer mobile apps with PMF experience
• Proven ability to discover/validate channels and translate retention signals
• Hands-on ASO and paid UA across major platforms
• Strong data fluency: cohort, retention, CAC-to-LTV, attribution
• Experience with AppsFlyer/Adjust, Meta, UAC, Apple Search Ads, TikTok, GA4
• Experience in US and/or Western Europe; GDPR/ATT awareness

🎁 Benefits

• Lead the 0→1 GTM for an early-stage mental health product
• Own PMF, growth strategy, acquisition, retention, monetization
• Build and lead a lean growth team as the product scales
• Work in an international, mission-driven environment
• Fully remote working model
• Shape growth practices in a privacy-sensitive category