Head of GTM, Antidepressants Support App

📋 Description

• Lead the 0→1 go-to-market strategy for an early-stage mental health app.
• Own user research, positioning, messaging, and product-market fit efforts.
• Build and optimize acquisition channels across organic, paid, content, referral, and app-store
• Drive ASO and organic growth through content and referral loops.
• Establish privacy-compliant measurement and attribution infrastructure (AppsFlyer or Adjust
• Own the full funnel from installation to trials and subscriptions, focusing on retention and

🎯 Requirements

• 6+ years of experience in growth or go-to-market roles for consumer mobile apps, with PMF
• Proven ability to discover and validate acquisition channels and translate retention signals into
• Hands-on experience with ASO and paid UAC across major mobile ad platforms.
• Strong data fluency: cohort/retention analysis, CAC-to-LTV modeling, attribution, incrementality
• Experience with AppsFlyer or Adjust, Meta, Google UAC, Apple Search Ads, TikTok
• Experience launching consumer mobile products in the US and/or Western Europe with understanding of

🎁 Benefits

• Opportunity to lead the 0→1 GTM for an early-stage mental health product.
• Ownership across PMF, growth strategy, acquisition, retention, and monetization.
• Chance to build and lead a lean growth team as the product scales.
• Exposure to an international, mission-driven environment focused on mental health access.
• Fully remote working model.
• Shape growth practices in a regulated, privacy-sensitive consumer category.