Head of Industry Marketing

📋 Description

• Customer and market intelligence: Stay close to customers, prospects, and analysts.
• Vertical GTM strategy: Define and own go-to-market strategy for priority industries.
• Messaging and positioning: Craft narratives and value propositions for each industry.
• Sales enablement: Build battlecards, primers, objection handling, and plays.
• Launch and campaign strategy: Plan vertical programs with Growth, ABM campaigns, events.
• Cross-functional alignment: Bridge Product and Sales for your industries.

🎯 Requirements

• 10+ years in product/industry marketing, ideally in B2B SaaS.
• Owned vertical GTM strategy, not just campaigns.
• Strong messaging strategist who can craft and test narratives.
• Experience with enterprise sales and multi-stakeholder deals.
• Focus on positioning; ask why it matters to buyers.
• Comfortable with ambiguity; define the structure others will execute.
• Experience marketing to complex, regulated industries.
• Track record launching new vertical motions from scratch.

🎁 Benefits

• Take what you need vacation policy (subject to local requirements; UK employees receive 25 days of statutory leave)
• Medical, Dental, and Vision benefits for you and your family
• Life Insurance and Disability Benefits
• Retirement Plan (e.g., 401K, pension)
• Parental Leave
• Fertility and family building benefits through Carrot
• Daily lunches and snacks in the office to keep you at your best