Head of Institutional Marketing

📋 Description

• Go-to-Market planning and execution: defining target audiences, creating marketing collateral and
• Lead generation: Develop and execute lead generation campaigns for Blockchain.com Institutional
• Oversee best-in-class thought leadership content creation
• Set up effective nurture and lead qualification campaigns through CRM systems
• Leading global promotional activities at industry events, including own events
• Marketing leadership: Visible and vocal leader of the marketing vertical, driving coordinated action

🎯 Requirements

• Relentless and vocal persona: able to hold their own in institutional crypto marketing
• Crypto-native: know all products and comfortable pitching to sophisticated people
• Marketing operational credentials: show examples of operationalizing marketing-to-sales pipeline
• Attention to detail: perfectionist, obsessed with details
• Excellent communication and interpersonal skills
• Event management: organized events of various scales

🎁 Benefits

• Full-time salary based on experience and meaningful equity
• Flexible work policies, competitive compensation
• Opportunities for personal and professional growth
• Work from Anywhere Policy: up to 20 days per year
• ClassPass
• Unlimited vacation policy