Build out and lead Kraken’s global KOL strategy and BD team.
Scale processes to source, contract, and manage KOLs (tech, agencies).
Ensure compliance with financial influencer laws worldwide with proper disclosures and monitoring.
Enable the KOL BD team to negotiate deals delivering strong ROI.
Attract top KOLs across futures, margin, spot, and prop trading.
Develop scalable strategies that arm KOLs with positioning and messaging.

🎯 Requirements

5+ years in crypto with KOL program experience.
Significant experience with crypto KOLs, especially traders.
Proven track record growing new users in regulated environments.
Experience working with partners worldwide.
Advanced crypto knowledge across products, revenue models, and regions.
Existing relationships with crypto influencers; strong network.
Experience with software to manage KOLs across the lifecycle at scale.
Strong marketing analytics; measure partnership success.

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