Head of Korea

📋 Description

• Own Speak Korea's B2C marketing strategy end to end, setting the direction on audience, messaging
• Grow B2C ARR against the market plan while meeting blended LTV/CAC goals, owning the full funnel
• Hold and extend our #1 position in the Education category, targeting above 50% top-of-mind
• Build, coach, and retain a top-tier talent across Brand, Growth, Partnerships, B2B, and Marketing
• Partner with Product to prove new acquisition and monetization levers, including freemium variants
• Create B2C & B2B synergy around demand generation and market fit to strengthen Speak’s position

🎯 Requirements

• 12+ years in integrated marketing function facing Korea market, ideally in consumer tech or
• Proven full-funnel marketing leadership, spanning acquisition through retention.
• Balance between brand and performance management, assessing values of marketing actions by both
• Strong analytical and experimentation rigor, comfortable with LTV/CAC modeling and channel
• Demonstrated experience building, coaching, and managing marketers & designers of various
• Comfort with ambiguity and a bias toward execution.

🎁 Benefits

• Join a fantastic, tight-knit team at the right time: we're growing very quickly, we've most
• Do your life's work with people you’ll love working with: we care strongly about our craft and want
• Global in nature: We're live in over 40 countries and launching in a number of new markets soon. We
• Impact people's lives in a major way: Learning a language is one of the single most life-changing