Head of Lifecycle & Brand Marketing

📋 Description

• Own and evolve the overall customer lifecycle strategy across prospects, first-time customers
• Develop communication strategies that increase customer conversion across key touchpoints
• Define the communications strategy and roadmap across Email, SMS, Website, and other relevant
• Serve as the strategic owner of Braze architecture, ensuring lifecycle campaigns are effectively
• Partner with Data teams to analyze customer progression, build meaningful cohorts, identify
• Lead communications for operational and transactional experiences, including payments, servicing

🎯 Requirements

• 10+ years of marketing experience, with a strong focus on customer or lifecycle marketing.
• 6+ years of experience leading, mentoring, and developing marketing teams and professionals.
• Proven experience in FinTech or another highly regulated industry, with an understanding of
• Demonstrated expertise in omnichannel marketing and customer lifecycle strategy across acquisition
• Hands-on experience delivering marketing through CRM platforms, particularly Braze.
• Strong understanding of brand strategy, including tone of voice, messaging, visual identity

🎁 Benefits

• Base salary of $148,000–$222,000 USD.
• Eligibility for performance-based bonuses and equity grants, depending on role and level.
• Flexible, remote work environment.
• 401(k) matching program.
• Generous paid time off.
• Medical, dental, and vision coverage.