Head of Lifecycle & Brand Marketing

📋 Description

• Lead cohesive brand experience and lifecycle strategy across customer acquisition and retention
• Develop communication strategies to increase conversion at every touchpoint, focusing on new loan
• Drive communications strategy and roadmap across channels include Email, SMS, and Website; primary
• Partner with Data to understand customer progression, develop cohorts, identify drop-off points
• Lead communications strategy for operations and transaction-related communications (payments
• Partner with Product to integrate smart marketing with technology for product marketing experiences

🎯 Requirements

• 10+ years of marketing experience, focus on customer marketing
• 6+ years managing, coaching, and inspiring teams
• FinTech experience and knowledge of highly regulated environments
• Ability to break down complex problems and deliver strategic roadmaps meeting KPIs
• Strong brand sense: tone, voice, look, feel; provide creative solutions and feedback
• Collaboration across cross-functional teams and build relationships across organizations

🎁 Benefits

• Flexible remote environment
• 401(k) matching program
• Generous paid time off
• Medical, dental, vision coverage
• Tuition reimbursement
• DoorDash DashPass