Head of Lifecycle Marketing, Personal Loans

📋 Description

• Lead lifecycle marketing strategy for core lending products.
• Manage and coach a Lifecycle Marketing team; set priorities.
• Design and optimize customer journeys using segmentation and AI.
• Collaborate cross-functionally with Product, Creative, Analytics, and Growth.
• Develop revenue forecasts; analyze funnels; report outcomes.
• Improve lifecycle operations; simplify journeys and boost efficiency.

🎯 Requirements

• Bachelor's degree or equivalent practical experience.
• 7+ years of lifecycle marketing for B2C products.
• 3+ years of direct people management experience.
• 4+ years building and optimizing customer journeys in enterprise marketing automation.
• Experience owning performance-driven lifecycle programs with revenue goals.
• Experience using customer data platforms to activate audience segments.

🎁 Benefits

• Competitive compensation with base pay, bonus, and quarterly equity.
• 401(k) retirement plan with company match.
• Employee Stock Purchase Plan (ESPP) for eligible employees.
• Comprehensive medical, dental, and vision coverage.
• Health Savings Account contributions.
• Paid time off, sick leave, and holidays.