Head of Managed Channels

📋 Description

• Owning the creative and content of every message Groupon sends across email, push, web push, SMS
• Owning the owned-and-operated channel P&L as one portfolio: revenue, incrementality, cost per
• Building an AI-powered studio around your creative judgment: generative systems that turn concepts
• Turning creative testing into a system: always-on testing of concept, copy, design, offer, timing
• Setting one messaging strategy across channels, proving it with holdouts rather than last-click
• Turning the CDP into money: taking Bloomreach affinity, intent and RFM signals and translating them

🎯 Requirements

• Creative leader first: have set creative and content direction for owned channels at a consumer
• Owned owned-and-operated CRM channels at scale — millions of contactable profiles, multiple
• Used AI to produce real creative work in the last twelve months — copy, design, content pipelines —
• Know what 'on brand' means well enough to write it down as guardrails a system can follow, and have
• Fluent in a modern CDP or engagement platform (Bloomreach, Braze, Iterable, Salesforce MC or
• Can read a raw table — SQL, a notebook, a BigQuery console — and form your own view before the

🎁 Benefits

• Extreme Ownership: when a channel underperforms, a send goes wrong, or a carrier blocks us, the fix
• Impact Obsessed: you drop anything that does not move revenue or repeat purchase, and you can
• Speed Over Comfort: you ship a creative test this week instead of a perfect campaign next month