Head of Marketing

📋 Description

• Own the full marketing function — brand, demand gen, lifecycle, and product marketing — with direct
• Build the marketing function and its operating model from first principles — not inherited
• Create and scale the demand generation engine that sources qualified pipeline for Sales across SMB
• Lead and develop a high-performing marketing team and use AI as a structural multiplier — from
• Define and evolve brightwheel’s brand positioning, market narrative, and category strategy to drive
• Partner with Sales and RevOps to align GTM strategy, pipeline targets, and go-to-market motions

🎯 Requirements

• Led marketing as VP or Head of Marketing at a high-growth B2B SaaS company, managing managers and a
• Demonstrated genuine AI fluency: re-engineered marketing workflows using AI with documented
• Built and scaled demand gen engines from scratch — with measurable impact on pipeline, CAC, and
• Partnered closely with Sales and RevOps in a high-velocity GTM environment with shared pipeline
• Built, developed and retained elite marketing talent as a manager of managers, with a track record