Head of Marketing

📋 Description

• Own integrated consumer marketing strategy aligning awareness, acquisition, activation, and
• Drive measurable performance against targets for app installs, registrations, efficient CAC, and
• Lead go-to-market calendar across product launches, feature releases, seasonal campaigns
• Direct agency of record relationship, translate goals into briefs, priorities, KPIs, and ensure
• Own paid acquisition strategy across Meta, Google, Apple Ads, TikTok, YouTube, and emerging
• Drive performance creative testing across messaging, value propositions, use cases, audiences

🎯 Requirements

• 10+ years of progressive experience in consumer, growth, or digital marketing
• Leadership experience for consumer mobile app, subscription product, or high-growth consumer tech
• Track record driving measurable growth in app installs, registrations, acquisition, activation
• Deep knowledge of performance marketing across paid social, search, video, and mobile app
• Experience directing external media, creative, or performance agencies with budget ownership
• Strong creative judgment and actionable creative direction connecting storytelling to performance

🎁 Benefits

• Unlimited PTO + US holidays
• Embedded with client in San José Area working 4-5 days/week in client's office
• Company-sponsored medical, dental, and vision coverage
• Robust 401(k) program with company match and profit-sharing
• Flexible parental leave
• Growth opportunities with interdisciplinary exposure