Head of Marketing

📋 Description

• Build an AI-powered marketing engine: Develop, implement, and scale AI agents and automations that
• Own marketing strategy and performance: Define priorities across growth, paid acquisition
• Drive hands-on campaign execution: Develop and optimize campaigns, messaging, and creative assets
• Optimize conversion and customer journeys: Lead the conversion rate optimization (CRO) program
• Lead lifecycle marketing and analytics: Own trial conversion, win-back, and upsell initiatives
• Develop category positioning and thought leadership: Build a compelling market narrative around

🎯 Requirements

• Marketing leadership experience: At least 7 years of professional marketing experience, including 3
• AI automation expertise: Demonstrated experience building AI agents or automations that perform
• Revenue and growth ownership: Proven accountability for pipeline and revenue targets, including
• Conversion optimization: Experience leading a CRO program, developing experimentation roadmaps
• Lifecycle marketing expertise: Demonstrated experience managing lifecycle campaigns, including
• Marketing analytics and technology: Hands-on proficiency with GA4, HubSpot, and Stripe, along with

🎁 Benefits

• Compensation: $48–$57 USD per hour.
• Remote flexibility: Fully remote position for candidates based in Canada.
• Paid time off: 15 days of paid time off.
• Paid holidays: Christmas Day and New Year's Day off with pay.
• Leadership and ownership: Direct collaboration with the CEO and the opportunity to shape
• Innovation and professional growth: Opportunities to build practical AI marketing systems