Own end-to-end marketing strategy, budgets, priorities, and execution across all channels.
Oversee paid acquisition across Meta Ads and Google Ads.
Own affiliate strategy and performance.
Oversee creative strategy and testing across paid channels.
Own funnel performance and conversion optimization with A/B testing.
Oversee lifecycle marketing in Customer.io including automation and campaigns.

🎯 Requirements

5+ years in performance or growth marketing, with leadership experience.
Strong experience with Meta Ads, Google Ads, and affiliate marketing.
Experience managing and scaling significant DTC advertising budgets.
Experience scaling a subscription business.
Strong experience with analytics, attribution, and tracking tools.
Strong understanding of funnels, CRO, A/B testing, and data-driven optimization.

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