Head of Marketing - Argentina / Uruguay

📋 Description

• Own the marketing strategy and budget end to end
• Build content that compounds: SEO-driven farmer resources, owned channels, and organic social
• Partner with sales leadership to decide which field days, expos, and farmer gatherings move pipeline
• Build a library of farmer stories and results for acquisition and expansion/retention
• Work with the global Performance Marketing function on paid channels with focus on CAC and pipeline
• Support and drive the enterprise/larger-account pipeline

🎯 Requirements

• Full-funnel revenue thinker with ownership of acquisition, expansion, and retention outcomes
• Deeply customer-led, energized by time on farm with cattle farmers
• Builder and world-class operator with experience scaling a marketing or growth function
• Genuinely commercial, comfortable being measured on revenue numbers
• First-principles by instinct
• Strong operator across both brand and demand

🎁 Benefits

• Work that genuinely matters
• Spectacular people solving hard problems
• You'll grow here - $1,000 personal growth fund
• High-trust culture with office-first approach