Head Of Marketing, Cashalo

📋 Description

• Own the full marketing function across brand, performance, and lifecycle.
• Drive performance marketing with attribution, ROAS discipline, and testing.
• Build the brand from the ground up: voice, visuals, and measurement infrastructure.
• Stand up lifecycle marketing with triggered campaigns across channels.
• Run a small, leveraged team using AI for creative production and analytics.

🎯 Requirements

• 8+ years in marketing with hands-on performance marketing.
• Real budget accountability: your name on spend decisions.
• Strong quantitative fluency: ROAS, CAC, LTV, attribution, AB tests.
• Consumer marketing background, not B2B.
• Familiarity with CRM and lifecycle tooling (Iterable or equivalent).
• Analytical rigour and creative judgment in marketing.

🎁 Benefits

• Virtual-first teamwork with WFH office reimbursements.
• Competitive pay with equity.
• Comprehensive health plans and subsidies.
• Direct exposure to leadership.
• Paid global onsites.
• Impact is recognized and growth opportunities.