Head of Marketing

📋 Description

• Own strategy and execution across product marketing, ABM, demand gen, and brand
• Turn complex science, engineering, and data into a clear value story for enterprise buyers
• Partner with Sales on segmentation, positioning, enablement, and pipeline
• Build demand and brand awareness for a new category, with clear visibility into funnel performance
• Put the processes in place that let marketing scale as we do
• Lead, coach, and grow the team

🎯 Requirements

• Current or recent director-level leadership of a whole marketing function, not one channel
• Recent experience running marketing at a B2B enterprise software startup with a technical product
• Owned B2B marketing strategy while a business grew from roughly $5M to $30M+ in revenue
• Experience in ocean or maritime tech, weather or climate, geospatial or environmental data, fleet
• Based in the Bay Area and able to be at Pier 28 a few days a week

🎁 Benefits

• Built a GTM engine alongside a CEO and sales leader
• Marketed a mix of hardware, data subscriptions, and SaaS
• Driven both measurable pipeline and awareness for a new category
• Proficiency with HubSpot, Webflow, Shopify, and Google Analytics