Head of Marketing Data Product

📋 Description

• Data Product Strategy & Roadmap across reporting, attribution, incrementality
• Foundational reporting & performance visibility dashboards
• Attribution & measurement system ownership & alignment
• Incrementality testing & budgeting inputs
• Budget tools & scenario planning for marketing
• 3rd-party data integrations & governance

🎯 Requirements

• 8+ years in marketing analytics or data product mgmt
• Deep attribution & incrementality methodology knowledge
• Experience partnering with data science and analytics eng
• Strong data fluency: SQL, Looker/Snowflake-level review
• Financial/budget acumen; planning cycle experience
• Vendor management for 3rd-party data/measurement tools

🎁 Benefits

• Single source of truth for multi-billion-euro marketing budget
• Influence over roadmap for Analytics and Analytics Eng
• Collaboration with Finance/S&O for planning & actuals
• Growth opportunities in a global, multi-market company