Head of Marketing (DramaShorts) - Storyby

Added
1 hour ago
Location
Type
Full time
Salary
Salary not provided

Related skills

bigquery amplitude google ads tiktok meta ads

📋 Description

  • Own DramaShorts marketing: paid UA, brand, creative, ASO/SEO, lifecycle.
  • Build and scale marketing team (UA managers, creatives, analysts, brand).
  • Develop growth strategy: enter new geos, new channels, monetization.
  • Own creative pipeline: from insights to production-ready ads (UGC).
  • Partner with product, content, analytics to boost retention and monetization.
  • Build DramaShorts brand as top platform in vertical drama on key markets.

🎯 Requirements

  • 5+ years in performance/growth marketing; 2+ years in leadership.
  • Proven growth via paid acquisition; scaled to multi-million revenue.
  • Deep mobile UA: Meta, TikTok, AppLovin, Google Ads.
  • Budget management: $500k+/month; team of 5+.
  • Analytical skills: cohort analysis, LTV modeling, attribution.
  • Data-driven decisions: hypothesis → experiment → insight → scale.
  • English at B2+ for global teams.

🎁 Benefits

  • Сніданки та обіди; спортзал у Києві або компенсація в Варшаві.
  • Медичне страхування.
  • Оплачені відрядження за потреби ролі.
  • Корпоративні знижки від партнерів.
  • Ексклюзивна доменна освіта та навчальні програми.
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