Head of Paid Ads / Performance Marketing Lead (TikTok Ads)

📋 Description

• Paid Acquisition Strategy: Own and scale paid user acquisition for a consumer subscription app
• TikTok Ads Leadership: Manage and optimize TikTok Ads campaigns as a core acquisition channel
• Multi-Channel Campaign Management: Coordinate paid acquisition across TikTok Ads, Meta Ads, Google
• Budget and Performance Optimization: Manage significant advertising budgets and make investment
• Creative Strategy and Testing: Collaborate with designers and creative teams to develop advertising
• Analytics and Reporting: Build and maintain performance reports using spreadsheets, SQL, and

🎯 Requirements

• Performance Marketing Experience: At least 4 years of hands-on performance marketing experience
• Advertising Budget Ownership: Proven experience personally managing paid advertising budgets
• TikTok Ads Expertise: Strong practical experience managing TikTok Ads campaigns, including direct
• Relevant Subscription Business Experience: Demonstrated experience marketing a consumer
• Creative Testing Expertise: Experience developing, briefing, testing, and optimizing UGC-style
• Performance Metrics and Commercial Acumen: Strong understanding of CAC, ROAS, and LTV, with a

🎁 Benefits

• Competitive compensation: Annual compensation ranging from €50,000 to €100,000, depending on
• Stock options: Equity participation is indicated as part of the opportunity, subject to applicable
• Fully remote work: Work remotely from within Europe, with Lisbon preferred and no mandatory office
• International exposure: Help scale an AI-powered learning platform serving a global audience across
• High-impact ownership: Take direct responsibility for paid acquisition strategy, advertising
• Strategic and hands-on role: Combine leadership-level decision-making with direct campaign