Head of Paid Ads / Performance Marketing Lead (TikTok Ads)

📋 Description

• Own and scale paid user acquisition for a consumer subscription app across international markets
• Manage and optimize TikTok Ads campaigns as a core acquisition channel, overseeing campaign
• Coordinate paid acquisition across TikTok Ads, Meta Ads, Google Ads/UAC, and Apple Search Ads
• Manage significant advertising budgets and make investment decisions based on CAC, ROAS, and LTV
• Collaborate with designers and creative teams to develop advertising concepts, brief UGC, and
• Build and maintain performance reports using spreadsheets, SQL, and dashboards; analyze campaign

🎯 Requirements

• At least 4 years of hands-on performance marketing experience, primarily focused on paid user
• Proven experience personally managing paid advertising budgets exceeding $100,000 per month
• Strong practical experience managing TikTok Ads campaigns, including direct responsibility for at
• Demonstrated experience marketing a consumer subscription app outside e-commerce, gaming, and
• Experience developing, briefing, testing, and optimizing UGC-style advertising
• Strong understanding of CAC, ROAS, and LTV with proven ability to use these metrics to guide

🎁 Benefits

• Competitive compensation: Annual compensation ranging from €50,000 to €100,000, depending on
• Stock options: Equity participation is indicated as part of the opportunity
• Fully remote work: Work remotely from within Europe, with Lisbon preferred and no mandatory office
• International exposure: Help scale an AI-powered learning platform serving a global audience
• High-impact ownership: Take direct responsibility for paid acquisition strategy, advertising
• Strategic and hands-on role: Combine leadership-level decision-making with direct campaign