Head of Paid Marketing

📋 Description

• Own and scale global paid acquisition across both sides of the marketplace (retailers and brands)
• Define and communicate paid's long-term strategic roadmap to executive stakeholders, and build a
• Build a best-in-class retargeting/remarketing program to drive incremental marketplace GMV and
• Diversify the paid channel mix by testing and scaling new channels beyond today's core, with clear
• Build the measurement and attribution infrastructure (incrementality testing, MMM, multi-touch
• Hire, coach, and retain a paid marketing team recognized as best-in-class; establish AI practices —

🎯 Requirements

• 12+ years of experience in performance/paid marketing, with deep, hands-on expertise across paid
• Track record scaling paid acquisition budgets (8-9 figures annually) while hitting
• Superb written and oral communication skills; able to represent performance, risk, and opportunity
• Proven track record partnering with creative and product teams to build a high-velocity, A/B
• Proven people leader who has hired, developed, and scaled a high-performing paid marketing team
• Fluent in measurement/attribution methodology (incrementality testing, MMM, multi-touch

🎁 Benefits

• Move fast: You'll own meaningful problems that serve customers around the globe with the agency to
• Equipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you
• Best in class: Our team is full of sharp, kind, and generous colleagues who care about their craft
• Real rewards: Competitive pay, equity, and comprehensive benefits designed to support your life
• Belonging: We're intentional about building an environment where every Faire employee has equal