Head of Paid Social, Insurance

📋 Description

• Own the end-to-end paid social strategy and execution for the insurance vertical across Meta and
• Manage budget and bid strategies, making informed trade-offs between ROAS and contribution dollars
• Develop and lead a high-velocity creative testing roadmap in partnership with creative strategists
• Monitor performance closely, diagnose shifts caused by campaign, platform, attribution, audience
• Scale monthly paid social investment substantially while maintaining target margins and improving
• Build a documented, repeatable paid social playbook covering testing, optimization, measurement

🎯 Requirements

• 4+ years of hands-on paid social buying experience in performance marketing, affiliate marketing
• Proven experience managing at least $250,000 in monthly paid social spend while being accountable
• Deep expertise with Meta Ads, including campaign structure, bidding and budgeting, audience and
• Significant TikTok advertising experience at meaningful scale, including familiarity with
• Experience working in a compliance-heavy or regulated industry such as insurance, lending, credit
• Strong knowledge of tracking and attribution, including pixel and server-side events, postbacks

🎁 Benefits

• Fully remote working environment with flexibility to work from anywhere within the applicable
• High-impact leadership opportunity with end-to-end ownership of a strategically important paid
• Significant autonomy to influence budgets, testing strategy, creative direction, funnel
• Opportunity to work closely with senior marketing, business, product, compliance, and creative
• Hands-on exposure to large-scale Meta and TikTok performance marketing in a regulated vertical.
• Opportunity to develop and implement new growth playbooks and shape how the broader paid media team