Head of Performance Marketing

📋 Description

• Lead and scale Eko's paid media marketing efforts for the DTC business across Social, Influencers
• Drive forecasting, performance reporting, and attribution measurement for the direct business
• Guide the development of growth-focused creative, weight in on the priorities for video, static
• Support the campaign calendar and channel execution for key messaging moments, limited edition
• Ensure compliance with company policies and applicable laws.
• Other duties as assigned.

🎯 Requirements

• Bachelors Degree in Marketing, Economics, Mathematics, or related field
• 10+ years of relevant experience
• Experience managing a team of performance channel managers with a track record of growing, coaching
• Deep hands-on experience managing at least a few of the following channels for direct response
• Experience setting objectives and measurable goals, determining budgets, and delivering against
• Top-notch analytical skills, experience with marketing measurement methodologies (e.g., last-click

🎁 Benefits

• Generous paid-time off
• Stock incentive plans
• Medical/Dental/Vision, Disability + Life Insurance
• One Medical membership
• Parental Leave
• 401k Matching