Head of Product Marketing

📋 Description

• Own Veriff’s messaging across company narrative, product, personas, and verticals.
• Translate technical differentiation into enterprise buyer value.
• Ensure consistency across sales conversations, content, and market-facing comms.
• Define ICPs, personas, and jobs-to-be-done for Sales/Marketing.
• Own GTM strategy for key segments: Financial Services, Marketplaces, Resellers.
• Own GTM for product launches from positioning to market activation.

🎯 Requirements

• 10+ years in B2B SaaS product marketing, including leadership.
• Deep expertise in positioning and messaging; built from the ground up.
• Track record of sales enablement improving win rates and revenue.
• Experience building competitive intelligence programs that influence strategy.
• Strong vertical or segment GTM experience.
• Exceptional writing and communication skills.

🎁 Benefits

• Flexibility to work from home.
• Stock options that ensure your share in our success.
• Extra recharge days on top of annual vacation.
• Extensive medical, dental, and vision insurance.
• Learning and Development and Health and Sports budget.
• Four weeks of fully paid sabbatical leave after 5th work anniversary.