Head of Product Marketing & Campaigns - CA (all genders)

📋 Description

• Define clear value props, go-to-market playbooks, and crisp customer positioning
• Audit and fix current GTM gaps to ensure reliable, high-impact product launches that unify Product
• Plan and run campaigns that deliver MQL targets in the growth market US as well as in established
• Prioritize and sequence campaigns and their content across channels together with team and agency
• Run online events with strong attendance and offline events that customers rate highly
• Ensure every event ties back to the campaign calendar and growth targets

🎯 Requirements

• 7 to 10 years of experience in B2B SaaS marketing, including product marketing and GTM launches
• Experience reaching and converting small and mid-sized business customers (SMB environments)
• People leadership: led a marketing team and built workflows around it
• Strategic GTM thinking: connect product strategy to market execution
• Hands-on campaign execution: plan a campaign and also ship it
• Stakeholder management: align Product, Sales and Support without friction

🎁 Benefits

• Remote-first organization with flexibility in work environment (home office, local café, etc.)
• Option to work abroad for up to 40 days per year
• Flexible, unlimited PTO policy and flexible sick days
• Comprehensive medical, dental, and vision insurance
• Broad range of additional benefits: company-sponsored coverage and voluntary options to protect
• Multicultural and inclusive international team