Head of Programmatic

📋 Description

• Develop and implement comprehensive programmatic advertising strategies to expand service
• Lead the strategic direction and execution of programmatic initiatives, ensuring alignment with
• Define key performance indicators (KPIs), establish measurement frameworks, and regularly evaluate
• Translate performance data into actionable insights and recommendations to optimize campaigns and
• Manage relationships with programmatic partners, vendors, and advertising platforms to strengthen
• Collaborate with cross-functional teams to integrate programmatic campaigns with other paid and

🎯 Requirements

• 7+ years of experience in programmatic advertising roles at publishers, advertising agencies, or ad
• At least 2 years of people management experience, including coaching, motivating, and developing
• Demonstrated success driving programmatic growth for B2B and SaaS clients with monthly advertising
• Strong understanding of how programmatic advertising integrates with other paid and organic
• Proven experience in programmatic media planning and developing measurement frameworks to assess
• Recent hands-on experience building and optimizing campaigns within Demand-Side Platforms (DSPs).

🎁 Benefits

• Annual base salary ranging from CAD 100,000 to CAD 130,000, plus eligibility for bonuses.
• Medical, dental, and vision insurance for employees and their families.
• Disability and life insurance coverage.
• 100% employer-paid insurance coverage for employees and a 50% employer contribution toward
• Access to certified therapists through Spring Health and a Headspace membership.
• Gympass membership to support physical wellbeing.