Head of Self-Serve Paid Media

📋 Description

• Own the self-serve paid media strategy end-to-end across channels.
• Lead, develop, and retain a high-performing team of 5-10 paid media specialists.
• Drive improvements in acquisition efficiency (ROAS, activations) while scaling spend.
• Partner cross-functionally with analytics, creative, growth engineering, product, and finance.
• Improve measurement capabilities with data science on attribution and incrementality.
• Develop and manage the self-serve media budget, pacing, and reporting.

🎯 Requirements

• 10+ years in performance marketing or paid media; 3+ years leading a team.
• Experience managing large-scale paid media budgets with revenue accountability.
• Strong analytics: attribution, incrementality testing, LTV, data-driven optimization.
• Experience in B2B SaaS, developer tools, fintech, or high-growth tech.
• Track record building, developing, and retaining high-performing marketing teams.
• Experience cross-functionally with data science, engineering, creative, and finance partners.