Head of SEO

📋 Description

• Set and own the organic search strategy for iGaming and Rewards across the UK and US, with clear
• Prioritise by commercial value: focus effort on the verticals, states, merchants and page types
• Own the SEO budget and make the case for investment in people, tools, content and links
• Work closely with commercial, paid, CRM, brand and compliance teams so SEO priorities match
• Hire and lead a team from scratch, starting with the roles the roadmap needs most (for example
• Decide what to build in-house and what to outsource, and manage agencies and freelancers where it

🎯 Requirements

• 8+ years in SEO, with at least 3 years leading SEO strategy and people
• A track record of growing organic revenue in iGaming, affiliate or another highly competitive
• Hands-on depth in technical SEO, and the credibility to work as a peer with engineering
• Experience hiring and building a team, or a clear plan for how you'd do it
• Working knowledge of UK and US gambling regulation and what it means for content and marketing
• Deep understanding and practical application of AI, GEO and the impact on organic search visibility

🎁 Benefits

• Private Health Care (Bupa)
• Hybrid Working (3 days in office)
• Travel Insurance
• Competitive Base Salary
• Company Bonus Scheme
• Paid for AI Subscription (Claude / ChatGPT / Gemini)