Head of User Acquisition

📋 Description

• Define and execute the overall user acquisition strategy across paid channels (Meta, Google
• Build scalable operating frameworks, SOPs, testing, reporting, and performance metrics for growth.
• Lead and develop a remote team of User Acquisition Managers; manage hiring, onboarding, coaching
• Manage large paid media budgets to optimize CAC and ROAS; drive profitable growth.
• Develop strategies around LTV, CAC, retention, onboarding conversion, and ARPU.
• Collaborate with analytics to strengthen attribution and data-driven decisions.

🎯 Requirements

• At least 5 years in performance marketing with DTC subscription experience.
• Proven success scaling paid acquisition across multiple platforms.
• Experience with large marketing budgets and ROI accountability.
• Experience designing scalable marketing processes and testing frameworks.
• Leadership in building and mentoring acquisition teams.
• Deep knowledge of paid social, search, and display ecosystems (Meta/Google/TikTok/Pinterest/Snap

🎁 Benefits

• Fully remote work with location eligibility.
• Unlimited paid time off.
• Paid national holidays.
• Company MacBook provided for eligible employees.
• Flexible independent contractor agreement with autonomy and location flexibility.
• Opportunity to join a fast-growing international business with career progression.