Head of Web and Organic Growth

📋 Description

• Own the homepage, vertical landing pages, blog, and lead magnets.
• Set strategy to drive Atticus.com from organic and AI search.
• Decide what readers read, trust, and how they move to speak with advocates.
• Write briefs that shape blog content and SEO/GEO requirements.
• Work with editorial to publish rank-ready, helpful content.
• Collaborate with Growth Marketing and Product for vertical audiences.

🎯 Requirements

• 6-9 years in digital marketing, with 3+ years in a lead role owning a website P&L.
• Demonstrable SEO and content-led growth wins at a long-cycle DTC brand.
• Strong conversion chops: A/B testing, funnels, and data-driven optimization.
• Fluency in GEO/AEO; experience with AI Overviews and LLM citations.
• Strong writer; can craft briefs that drive content success.
• Comfort partnering with lifecycle; not siloed; excited by lifecycle marketing.

🎁 Benefits

• Medical and dental insurance with 100% of employee premiums covered
• Equity in the company
• 15 vacation days and ~20 paid holidays each year
• Free membership to OneMedical
• $600/year reimbursable internet stipend
• Up to $1,200/year student loan repayment assistance