Head of Web Strategy and Services

📋 Description

• Set a customer-journey-led vision for asana.com
• Own the website's contribution to web conversion and pipeline
• Build and prioritize the global web roadmap
• Establish operational rigor across planning, intake, prioritization, and release cycles
• Drive an AI-first web operations model
• Oversee the web platform (CMS) architecture and roadmap

🎯 Requirements

• Demonstrates curiosity about AI tools and emerging technologies
• Proven track record leading web or digital strategy for complex, multi-product B2B SaaS websites
• People leadership experience managing multi-disciplinary or technical teams
• Strong fluency across modern web architecture, CMS platforms, site performance, Core Web Vitals
• Deep grounding in user journeys, persona-based messaging, and customer research
• Demonstrated experience scaling international web experiences and localization strategies across

🎁 Benefits

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences
• Equity and benefits included in compensation package