Head of Website & Conversion

📋 Description

• Lead and grow the Website squad: set roles, objectives, rituals, manage and develop
• Drive conversion: define and prioritize initiatives improving demo bookings and self-sign-ups
• Scale experimentation: enhance A/B testing program, structure hypothesis identification and
• Deliver strategic projects: lead brand redesigns, update commercial messaging, support product
• Protect technical and data foundations: partner with Engineering for

🎯 Requirements

• 7–10 years of experience in Growth, Conversion, or Product, including people-management
• Strong expertise in CRO and/or product management for a high-traffic website
• Proven track record in delivering measurable conversion improvements
• Experience managing and developing multidisciplinary teams
• Deep understanding of experimentation and A/B testing methodologies
• Ability to collaborate with Engineering on performance, tracking, and security (coding not required)

🎁 Benefits

• Direct and measurable impact on demo bookings, self-sign-ups, and company growth
• Opportunity to structure and grow a multidisciplinary Website squad
• Key role in scaling Pennylane’s culture of experimentation
• High-visibility projects across brand, product, and international expansion
• Close collaboration with Growth, Product, Engineering, Sales, Data, and Brand teams
• Challenging and supportive environment focused on ownership, execution, and learning