Implementation Engineer, CRM & CDP Automation

📋 Description

• Build and maintain Salesforce Marketing Cloud journeys and automations using Journey Builder
• Write SQL, AMPscript and platform scripts for audience preparation, personalization, suppression
• Implement journey entry, exit, re-entry, eligibility, prioritization and frequency rules.
• Configure CDP ingestion, attributes, identity rules, segments and activation into Marketing Cloud
• Build and troubleshoot integrations using REST and SOAP APIs, Marketing Cloud Connect, connectors
• Validate subscriber and contact identifiers, field mappings, audience counts, consent and

🎯 Requirements

• 4+ years of hands-on experience in marketing technology implementation, including substantial
• Demonstrated experience personally building and troubleshooting Marketing Cloud journeys
• Strong SQL and AMPscript skills for segmentation, validation and personalization, plus working
• Experience configuring at least one enterprise CDP, including customer profiles, identity
• Experience connecting customer data sources or CDP audiences to Salesforce Marketing Cloud.
• Experience with REST APIs, authentication, JSON payloads and scheduled data integrations, using