Industry & Experiential Marketing Lead, Ads

📋 Description

• Define the global industry engagement strategy, identifying organizations, communities, leaders
• Build strategic industry relationships with advertising trade associations, professional
• Own the advertising industry events portfolio, prioritizing conferences, sponsorships, speaking
• Create distinctive experiences such as executive gatherings, industry forums, roundtables, and
• Lead program strategy and execution, setting objectives, audience strategy, programming, creative
• Develop thought leadership partnerships with industry organizations and internal teams to identify

🎯 Requirements

• 10+ years of experience in B2B marketing, advertising industry marketing, experiential marketing
• Strong understanding of the advertising ecosystem, including enterprise advertisers, agencies
• Track record of developing industry partnerships and delivering programs or experiences that
• Experience leading complex programs with Sales, Communications, creative teams, event production
• Strong strategic and creative judgment, with the ability to turn business priorities into
• Excellent communication and relationship-building skills, including experience working with senior