Industry Marketing, Financial Services Lead

📋 Description

• Lead development and execution of comprehensive marketing strategy for Financial Services industry
• Collaborate with revenue and product teams to align products with industry-specific marketing
• Develop go-to-market strategy targeting key Financial Services audiences
• Build roadmap of 1:many and 1:few assets (sub-industry POVs, GTM plays, pitch narratives, demo
• Develop and evolve Braze's financial services narrative and sub-industry narratives
• Pair product launches with financial services insights and use cases

🎯 Requirements

• BA/BS degree required; MBA or relevant advanced degree a plus
• 7+ years in B2B marketing, product marketing, financial services marketing, consulting or strategy
• Track record of building industry or go-to-market strategies that drove pipeline and revenue
• Strong executive presence; experience speaking at industry events a plus
• Experience working with cross-functional teams and managing stakeholder relationships
• Practical experience leveraging AI-powered marketing tools and automation

🎁 Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services including fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and yearly