Industry Marketing, Financial Services Lead

📋 Description

• Lead the development and execution of a comprehensive marketing strategy tailored to the Financial
• Collaborate with revenue and product teams to align Braze’s products and value proposition with
• Develop a go-to-market strategy targeting key Financial Services audiences, leveraging industry
• Build a roadmap of 1:many and 1:few assets (sub-industry POVs, GTM plays, pitch narratives, demo
• Develop and evolve Braze’s financial services narrative, including our sub-industry narratives.
• Pair product launches with financial services insights and use cases. Show how our new products

🎯 Requirements

• BA/BS degree required; MBA or relevant advanced degree a plus.
• 7+ years in B2B marketing, product marketing, financial services marketing, consulting or a
• A track record of building industry or go-to-market strategies that drove pipeline and revenue.
• Strong executive presence; experience speaking at industry events is a plus.
• Experience working with cross-functional teams and managing relationships with key stakeholders.
• Practical experience leveraging AI-powered marketing tools and automation to improve

🎁 Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly